MEDIA ADVISORY

Creative Airdrie hosts Rock the Rails Concert Series: UPDATE
Rock the Rails Portion of ARTember CANCELLED 

(Airdrie, AB) FOR IMMEDIATE RELEASE – September 20, 2016

ARTember, Airdrie’s largest FREE cultural fall festival, is set to deliver one of the biggest and best festivals that Airdrie has seen in its six years of operation.  2016 will deliver a new Artist Installation Challenge, Interactive Craft Stations for kids of all ages, Live Entertainment all day, Expanded Artisan Market, Buskers, World Class Face Painting, Food Trucks and so much more. ARTember 2016 will also incorporate, for the first time in its history, public bidding for its highly popular AIRdirondack Project; a community art-chair fundraiser that brings outdoor Adirondack  chairs to life through the incredible talents of Airdrie and area artists.  The Chairs are now on gallery display at Genesis Place for public viewing until September 29.

The goal of ARTember is to provide Airdrie residents with the opportunity to immerse themselves in unique cultural experiences.   The ARTember committee and Creative Airdrie, in an attempt to expand the festival’s reach, took on a bold new initiative for the community festival.   Rock the Rails a ticketed evening concert series, open to all ages with food trucks and a beer garden on site was to feature Alberta’s Brad Sims on Friday, September 30th and international recording artists the Gin Blossoms on Saturday, October 1st.

After months of intense marketing and promotions, and after close evaluation of the project, it is with heavy hearts that we announce the cancellation of the Rock the Rails portion of ARTember.   Concerts of this scope and financial liability require indicators that the residents are both ready and invested in bringing this type of event to Airdrie. According to Creative Airdrie president Deanna Hunter, “Ticket sales at the time of this release indicate that it would be financially irresponsible for the committee and its umbrella organization Creative Airdrie to move forward at this time, with this part of the event in its current form.  We would like to thank all the great organizations and individuals who worked with us to envision Rock the Rails.”

Individuals who have purchased tickets to concerts in the Rock the Rails series will be notified by email and given the opportunity for a full refund. Purchasers are encouraged to re-allocate their ticket purchase as a donation to ARTember through Creative Airdrie, the festival’s umbrella organization.  Donations to the festival can also be made on the Creative Airdrie website.

The Rock the Rails portion of the festival will be replaced by family-friendly events including a donation based concert on Friday, September 30th kicking off at 6:30 pm. This new event will feature the band St. James Gate from Red Deer and SLAM’s 5th annual song-writing contest winner, Savage Playground from Edmonton. Admission to this event is free, with donations graciously accepted to benefit future events, activities, and local artists.

Airdrie, we look forward to seeing you from September 30 – October 2 and thank you for your continued support of the ARTember festival.